Matomo vs Fullstory
A detailed side-by-side comparison to help you choose the right tool for your needs.
Matomo
Description
Measure acquisition campaigns, visitor journeys, and conversions with hosted web analytics and reporting.
Pricing
Category
Key Features
1. Campaign and acquisition reporting
2. Conversion goals and funnel analysis
3. Heatmaps and session recordings
4. Custom dashboards and tag management
Use Cases
Acquisition analysis: Compare campaign sources and landing-page results.
Conversion optimization: Investigate drop-offs in visitor funnels.
Marketing reporting: Share website and ecommerce performance dashboards.
Fullstory
Description
Find conversion friction with behavioral analytics, session replay, and journey intelligence.
Pricing
Category
Key Features
1. Session replay
2. Journey analytics
3. Heatmaps and funnels
4. Experience intelligence
Use Cases
Conversion analysis: Find checkout friction.
Journey optimization: Diagnose drop-offs.
Experience research: Validate campaign landing pages.