Matomo
Analytics tool for marketers
Measure acquisition campaigns, visitor journeys, and conversions with hosted web analytics and reporting.
Product Screenshots
Best for
Analytics teams
Primary fit
Growing Business
Pricing
Free
Momentum
Trending now
Decision guide
Is this a fit for your marketing stack?
Best for marketers researching analytics workflows.
Setup signal: Quick to evaluate.
Pricing signal: Free.
Trust signal: peer reviewed.
Momentum signal: trending.
Product media: 1 screenshot.
Strengths
What looks strong
Campaign and acquisition reporting
Conversion goals and funnel analysis
Heatmaps and session recordings
Custom dashboards and tag management
Peer reviewed by the Growth Tools community
Due diligence
Check before buying
Confirm the integrations you need for your current marketing stack.
Check usage limits, seats, contacts, credits, or send volume before rollout.
Validate reporting, attribution, and export options against your team workflow.
Compare the plan details against the free or entry-level option.
Pricing
Listed price
Free
Marketers should verify whether pricing is seat-based, usage-based, contact-based, or tied to monthly campaign volume. No promotional deal is currently listed on Growth Tools.
Description
Matomo Cloud is the hosted SaaS offering of the Matomo analytics platform. Marketing teams use it to analyze acquisition, campaigns, conversion goals, visitor journeys, and ecommerce performance, with hosting and maintenance handled by the vendor. The September 5.14.0 release improves reporting and tag management. Cloud pricing depends on traffic allowances, with custom enterprise quotes; the free self-hosted edition is a separate deployment option.
Key Features
Campaign and acquisition reporting
Conversion goals and funnel analysis
Heatmaps and session recordings
Custom dashboards and tag management
Use Cases
Acquisition analysis: Compare campaign sources and landing-page results.
Conversion optimization: Investigate drop-offs in visitor funnels.
Marketing reporting: Share website and ecommerce performance dashboards.
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Alternatives
Top Matomo alternatives
Key Features
Campaign and acquisition reporting
Conversion goals and funnel analysis
Heatmaps and session recordings
Custom dashboards and tag management
Use Cases
Acquisition analysis: Compare campaign sources and landing-page results.
Conversion optimization: Investigate drop-offs in visitor funnels.
Marketing reporting: Share website and ecommerce performance dashboards.
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