Klaviyo
Email Marketing tool for marketers
A B2C CRM and lifecycle marketing platform connecting email, mobile messaging, customer data, analytics, and social engagement.
Product Screenshots
Best for
Email Marketing teams
Primary fit
Enterprise Level
Pricing
Custom pricing
Momentum
23 marketer claps
Decision guide
Is this a fit for your marketing stack?
Best for marketers researching email marketing workflows.
Setup signal: Quick to evaluate.
Pricing signal: Custom pricing.
Trust signal: peer reviewed.
Momentum signal: 23 claps.
Product media: 1 screenshot.
Strengths
What looks strong
Omnichannel email, SMS, WhatsApp, and mobile messaging
Customer profiles, segmentation, and behavioral targeting
Social engagement signals connected to B2C CRM data
Revenue attribution and lifecycle campaign analytics
Peer reviewed by the Growth Tools community
Due diligence
Check before buying
Confirm the integrations you need for your current marketing stack.
Check usage limits, seats, contacts, credits, or send volume before rollout.
Validate reporting, attribution, and export options against your team workflow.
Compare the plan details against the free or entry-level option.
Pricing
Listed price
Custom pricing
Marketers should verify whether pricing is seat-based, usage-based, contact-based, or tied to monthly campaign volume. No promotional deal is currently listed on Growth Tools.
Description
Klaviyo gives consumer marketing teams a unified B2C CRM for customer data, email, SMS, WhatsApp, mobile messaging, analytics, and service workflows. Its newly launched Social Marketing product brings social engagement into the same customer record, helping brands convert followers into subscribers and use social signals to personalize omnichannel lifecycle campaigns.
Key Features
Omnichannel email, SMS, WhatsApp, and mobile messaging
Customer profiles, segmentation, and behavioral targeting
Social engagement signals connected to B2C CRM data
Revenue attribution and lifecycle campaign analytics
Use Cases
Lifecycle automation: Build welcome, cart recovery, replenishment, loyalty, and winback journeys across email and mobile channels.
Social-to-CRM growth: Turn social comments, messages, and creator engagement into subscriber and customer signals.
Customer personalization: Segment audiences and tailor offers using behavior, purchase history, predictive insights, and channel engagement.
Do you know a better Email Marketing tool?
Alternatives
Top Klaviyo alternatives
Key Features
Omnichannel email, SMS, WhatsApp, and mobile messaging
Customer profiles, segmentation, and behavioral targeting
Social engagement signals connected to B2C CRM data
Revenue attribution and lifecycle campaign analytics
Use Cases
Lifecycle automation: Build welcome, cart recovery, replenishment, loyalty, and winback journeys across email and mobile channels.
Social-to-CRM growth: Turn social comments, messages, and creator engagement into subscriber and customer signals.
Customer personalization: Segment audiences and tailor offers using behavior, purchase history, predictive insights, and channel engagement.
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