Fullstory vs Fathom Analytics
A detailed side-by-side comparison to help you choose the right tool for your needs.
Fullstory
Description
Find conversion friction with behavioral analytics, session replay, and journey intelligence.
Pricing
Category
Key Features
1. Session replay
2. Journey analytics
3. Heatmaps and funnels
4. Experience intelligence
Use Cases
Conversion analysis: Find checkout friction.
Journey optimization: Diagnose drop-offs.
Experience research: Validate campaign landing pages.
Fathom Analytics
Description
Measure website traffic, campaign sources, and conversion events with a compact privacy-focused analytics dashboard.
Pricing
Category
Key Features
1. Website and campaign traffic reporting
2. Custom conversion events and currencies
3. Saved dashboard views and sharing
4. Bot filtering and traffic firewall controls
Use Cases
Campaign measurement: Compare tagged acquisition sources.
Conversion analysis: Track signups and purchase events.
Agency reporting: Review multiple client websites from one account.