Fathom Analytics vs HitKeep
A detailed side-by-side comparison to help you choose the right tool for your needs.
Fathom Analytics
Description
Measure website traffic, campaign sources, and conversion events with a compact privacy-focused analytics dashboard.
Pricing
Category
Key Features
1. Website and campaign traffic reporting
2. Custom conversion events and currencies
3. Saved dashboard views and sharing
4. Bot filtering and traffic firewall controls
Use Cases
Campaign measurement: Compare tagged acquisition sources.
Conversion analysis: Track signups and purchase events.
Agency reporting: Review multiple client websites from one account.
HitKeep
Description
A privacy-first web analytics platform for measuring acquisition, funnels, conversions, and AI-driven traffic without a heavyweight stack.
Pricing
Category
Key Features
1. Privacy-first traffic and conversion analytics
2. Goals, funnels, campaigns, and attribution reporting
3. AI referral and crawler visibility
4. Cloud or self-hosted deployment with portable exports
Use Cases
Campaign reporting: Track sources, UTM campaigns, landing pages, and conversions in one focused dashboard.
Funnel analysis: Measure multi-step signup or purchase journeys and locate the largest drop-offs.
AI channel measurement: Separate AI crawler activity, assistant referrals, and resulting conversions from human search traffic.